Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.

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Top Marketing Automation Software Products Us. Find research, guides, and infographics.

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Digital marketing automation has its roots in email marketing. So how do we define it? It is software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts.

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Managing a marketing campaign online can be a chore. That’s why digital marketing tools which can automate some or all of these management processes are so highly valued. The problem is, they can also be highly priced – and too big an investment for companies struggling to meet tight budgets, as it is.

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Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.

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Marketing is a major function for every business. The marketing landscape is constantly shifting, evolving and becoming increasingly complex as consumers rely on a multitude of devices to consume media.

For marketers, keeping up marketing activities can be daunting. However, marketing automation tools can streamline a variety of marketing functions, enabling teams to focus their efforts on other core tasks that effectively nurture leads and drive revenue.

We’ve identified 50 leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities.

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Marketing automation apps with CRMs go much further. They tie directly into your site or app, adding all of your users into the CRM as soon as they sign up. They’ll then monitor your site stats, showing how people discover you, which parts of your site they’ve seen, and then point out the people you focus on in your marketing efforts. They’ll even automatically email your users to make sure they don’t forget about your product.

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