Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.

read more

Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.

read more

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

read more

What Makes a Marketing Automation Solution?
There are a number of features that a marketing automation platform should have in order to be fully leveraged and expandable as you become more sophisticated and the demand grows:

• Data Imports
• Data Exports
• API
• Triggered Campaigns
• Drip Campaigns
• Lead Scoring
• Segmentation and Filtering
• Visitor Tracking
• Forms and Landing Pages
• Email Marketing
• Remarketing, Retargeting, Abandonment
• Content Marketing
• Unlimited, Cross-channel Campaigns

read more

… marketing automation refers to the practice of using one system to track data for leads, automate personal marketing activities, and generate in-depth reports for all your marketing activities.
Read more at http://www.business2community.com/marketing-automation/what-is-marketing-automation-01247668#GdB81lTmOPVFKKbO.99

read more

It’s software that allows marketing teams to market and engage with leads across multiple channels, automate repetitive tasks and better align with sales.

read more